Meet Brian:

Brian Coté, LIC, RHU CEO\Benefits Consultant 855.306.1099 Ext. 1007 btc@44n.com

Brian Coté, LIC, RHU

CEO\Benefits Consultant

855.306.1099 Ext. 1007

btc@44n.com

With a business card and a promise, Brian took his working experience with a number of healthcare systems in Minnesota including Mayo and started 44North nearly twenty years ago.  Today his business has become one of largest privately held benefit providers in the state servicing nearly 40,000 lives and over 400 businesses.  For each of these businesses Brian sees 44North's role as a critical piece in helping improve people’s lives by providing clarity for much of the confusion that exists, removing many of the unnecessary medical bills that occur and providing medical pricing transparency that, unfortunately, healthcare is deeply lacking.

 Although the dream of being a lead singer in a chart topping band or going toe-to-toe in the final round of the Masters for the coveted green jacket may be behind Brian, each day he still chases his dreams.  Anyone whom has met Brian understands he loves being Active (never to be confused as a cruise control guy), living each day with Passion and a Commitment to doing things right.  With the love and support of his two boys (Alec and Aidan) and Patti (his wife whom he met in college) they so value being able to do as much as they do as a family from Church on Sundays, Summers up at Burt Lake, or attempting to drain the game winning three pointer with the boys' school basketball teams.

Meet Brian's Team:

Lise Hoppe

Account Manager

Lise Hoppe Account Manager 855.306.1099 Ext. 1000 lhoppe@44n.com

Lise Hoppe

Account Manager

855.306.1099 Ext. 1000

lhoppe@44n.com

Lise works as an Account Manager and works directly with clients onsite at their company locations throughout the state. She assists clients with renewing their plans and educating their employees on the benefits they are offered. If asked, Lise will say doing employee meetings is her favorite thing she gets to do. She has 19 years’ experience in group insurance and enjoys the ever changing environment.

 Lise lives in Cadillac with her husband, Gregg and their two boys, Gerritt and Miles. They enjoy downhill skiing and playing musical instruments, which means her house is very loud. She is a giant fan of Christmas and collects quilts and vintage aprons, in spite of not knowing how to cook. 

Lynda Roby

Account Coordinator

Lynda Roby Account Coordinator 855.306.1099 Ext. 1022 lroby@44n.com

Lynda Roby

Account Coordinator

855.306.1099 Ext. 1022

lroby@44n.com

Lynda strives to make client satisfaction a top priority as she serves as a point of contact for Human Resources departments in her role as customer service representative. From general questions to complicated issues, she is not afraid to dig in and do what is needed to get to the root of an issue in order to bring resolution. Lynda’s background in the healthcare field proves to be an asset not only to Human Resource departments as they navigate group benefits, but also to individuals who need help navigating through their personal healthcare questions. If a customer needs assistance with an issue or has a benefit question after hours, quite often they will find Lynda on the other end of the line in our 24/7 Customer Service department. 

Lynda lives in the small town of Falmouth, Michigan with her husband, Jeff, and three children, Jennifer, Jakob and Andrew. In the warmer months you will find Lynda and her family visiting campgrounds around the state. They like to discover new places to visit, but have a few favorites that they tend to fall back on as well. In the cooler months you’ll find the Roby’s around the bonfire in their backyard enjoying nature and watching the stars, and once it really gets cold, Lynda will be found snuggling inside with a good book and her over-sized cat. While not an athletic person, Lynda was inducted into her company’s “Wellness Wall of Fame” because of her growing passion for personal wellness as well as her encouragement of those around her on their own wellness journeys.

Brigitte Sloat

Account Coordinator

Brigitte Sloat Account Coordinator 855.306.1099 Ext. 1010 bsloat@44n.com

Brigitte Sloat

Account Coordinator

855.306.1099 Ext. 1010

bsloat@44n.com

Brigitte is an Account Coordinator for Brian’s team and serves as a point of contact for Human Resources to help with any inquiries or issues they may be experiencing.  She graduated from Central Michigan University in 2010 and holds a Bachelor’s Degree in Business Administration. Brigitte is passionate about helping people and building relationships.  Her number one priority is customer satisfaction.

Brigitte lives in Lake City with her husband, two sons and chocolate lab.  She spends much of her free time visiting other members of her family, who live close by.  During the winter months, Brigitte and her husband enjoy hitting the slopes.  The rest of the year, you can usually find Brigitte and her family spending time together outdoors.